Search Engine Marketing (SEO/SEM) Specialist

$50,000 - $75,000/Yr

Digital Polygon - Gaithersburg, MD

Full-time - Entry Level

Remote - Gaithersburg, MD

Professional, Scientific, and Technical Services

About the position

The Search Engine Marketing (SEO/SEM) Specialist at Digital Polygon will play a crucial role in enhancing the company's digital marketing and communication presence. This position involves collaborating with a cross-functional team to develop and execute comprehensive marketing strategies, focusing on SEO and SEM to drive customer value and business outcomes. The ideal candidate will be passionate about digital marketing and possess strong analytical skills to optimize campaigns and improve search engine rankings.

Responsibilities

• Develop and execute comprehensive marketing strategies for digital channels.
• Manage the creation, testing, deployment, and monitoring of performance marketing campaigns.
• Analyze audience behaviors and assess the effectiveness of marketing campaigns.
• Conduct keyword research to identify target terms and optimize website content accordingly.
• Enhance search engine rankings and click-through rates by optimizing website metadata.
• Perform ongoing site audits to detect technical issues affecting visibility and rankings.
• Develop and execute link-building strategies to boost website authority and referral traffic.
• Monitor, analyze, and report on website traffic, rankings, and other key performance indicators.
• Stay updated on industry developments, best practices, and search engine algorithms.
• Collaborate with cross-functional teams to ensure SEO/SEM best practices are integrated into website design and development.

Requirements

• Bachelor's degree in marketing, communications, computer science, or a related field.
• Proven track record in developing and implementing successful SEO and SEM strategies.
• Strong understanding of search engine algorithms and ranking factors.
• Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs.
• Excellent analytical skills and attention to detail.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.

Nice-to-haves

• Strong digital marketing background.
• Exceptional attention to detail and highly organized.
• Self-motivated and proactive.
• Enjoy working in a collaborative environment.
• Passion for quality design and innovation.
• A thirst for learning.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching