Search Engine Marketing (SEO/SEM) Specialist

$40,000 - $90,000/Yr

Digisolutions - Baltimore, MD

Full-time - Intern

Baltimore, MD

Personal and Laundry Services

About the position

As an SEO & SEM Intern at Digi Solutions, you will be integral in optimizing client websites for search engines and managing PPC advertising campaigns. This role offers hands-on experience in digital marketing strategies, market research, and content creation, aimed at driving organic and paid traffic to meet online marketing goals.

Responsibilities

• Perform keyword research and analysis to identify relevant keywords and enhance website content.
• Enhance website metadata, including page titles and descriptions, to improve search engine rankings and increase click-through rates.
• Conduct ongoing audits of the website to identify technical issues affecting visibility and ranking.
• Monitor, analyze, and generate reports on website traffic, rankings, and other performance metrics.
• Collaborate with content creators, developers, and designers to integrate SEO best practices into website design and development.

Requirements

• Bachelor's degree in marketing, business, or a related field (preferred).
• Proven experience in SEO and SEM, including keyword research, on-page/off-page optimization, and PPC campaign management.
• Proficiency in SEO and SEM tools and platforms (e.g., Google Ads, Google Analytics, SEMrush, Moz).
• Strong analytical skills with the ability to interpret data to drive insights and actions.
• Excellent communication and client management skills.
• Detail-oriented and highly organized, capable of managing multiple projects simultaneously.
• Up-to-date with industry trends and best practices.

Benefits

• Eligible for school credit
• Portfolio development opportunities
• Ongoing training and professional development
• Collaborative and innovative work environment