Internal Data Resources
posted about 2 months ago
Full-time - Mid Level
Remote
Professional, Scientific, and Technical Services
About the position
The SEO/SEM Consultant will work remotely for a leading healthcare client, focusing on optimizing search engine performance and managing digital marketing campaigns. The role involves keyword research, data analysis, campaign optimization, and collaboration with content teams to enhance online visibility and engagement.
Responsibilities
- Perform in-depth keyword research to identify high-traffic terms and optimize website content, meta tags, URLs, and page elements.
- Use Google Analytics to track performance, analyze user behavior, and identify opportunities for optimization.
- Run A/B tests to improve ad creatives and landing pages for higher conversion rates.
- Develop and manage Google Ads campaigns focused on lead generation, sales, and brand awareness.
- Implement conversion tracking to measure campaign success and optimize performance.
- Support YouTube marketing efforts aligned with business goals, optimizing video content for engagement and traffic.
- Collaborate with content teams to ensure SEO-friendly, impactful website content.
Requirements
- A bachelor's degree in Marketing or a relevant discipline.
- Minimum of 3 years in a related field, with hands-on experience in digital marketing.
- Proficient in Adobe Analytics.
- Strong familiarity with Google Analytics and Google Ads for campaign tracking and optimization.
- Proficient in using SEO platforms like Google Search Console, SEMrush, Moz, and Ahrefs.
- SEO and Google Analytics certifications are a plus.
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
