Search Engine Optimization (SEO) Senior Analyst
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About The Position
As the Search Engine Optimization (SEO) Senior Analyst for Whirlpool's US Digital Marketing team, you will develop and execute technical SEO plans which will have a direct impact on share of search, organic traffic, website engagement metrics and sales. You will directly impact the major appliance business for Whirlpool, Maytag, and KitchenAid. You'll inspire others on your team, cross-functional partners, and external agencies to put our consumers first and craft search experiences that build brand health and support Direct-to-Consumer (D2C) business growth. You are a data-driven, technical SEO expert who views search marketing from a holistic perspective. You have robust experience completing technical audits for medium to large ecommerce websites, keyword research, in-depth competitor Search Engine Results Page (SERP) analyses, and search performance reporting. A successful candidate will demonstrate a well versed understanding of technical SEO, content marketing, and website analytics, as well as take a straightforward approach to the search industry and future of SEO. He or she must have prior search engine marketing experience with excellent analytic capabilities, keen business judgment, experience working with cross-functional partners and the ability to work comfortably in a fast-paced, agile work environment.
