Search Engine Optimization (SEO) Senior Analyst

Whirlpool - Benton Harbor, MI

Full-time - Mid Level

Benton Harbor, MI

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Search Engine Optimization (SEO) Senior Analyst at Whirlpool Corporation will lead the technical SEO efforts for the US Digital Marketing team. This role focuses on developing and executing SEO strategies that enhance organic traffic, website engagement, and sales for major appliance brands like Whirlpool, Maytag, and KitchenAid. The analyst will work collaboratively with cross-functional teams and external agencies to optimize search experiences and drive Direct-to-Consumer business growth.

Responsibilities

• Serve as the team's Technical SEO lead, responsible for conducting technical SEO audits and identifying top priority opportunities.
• Work closely with development/product teams to build actionable tickets via agile sprint planning for successful technical SEO activations.
• Build and analyze search reports using SEO tools and on-site reporting platforms including BrightEdge, Adobe, Google Search Console, Google Tag Manager, and Screaming Frog.
• Gather, classify, organize, and manage large keyword research projects, analyzing high volumes of data using Google Sheets and/or automated tools.
• Perform search market analyses for key product launches, including competitor search analysis, site content/internal linking mapping, and on-page content optimization briefs.
• Drive cross-department collaboration with various teams, including external agency partners, paid search team, digital brand teams, developers, and merchandising product leads.
• Prepare for and adapt to search algorithm changes, monitoring evolving SERP developments across platforms.
• Contribute to building a best-in-class search engine marketing program by analyzing both organic and paid search data.

Requirements

• Bachelor's degree
• 5+ years of experience analyzing SEO data and supporting SEO strategy
• Experience driving SEO eCommerce technical SEO strategy

Nice-to-haves

• 2+ years of experience working at a digital marketing agency in a search role
• Immense attention to detail, organization, and extreme focus on quality of results
• Strong analytical skills with the ability to drive meaningful actions
• Ability to manage time and organize projects to meet strict deadlines
• Excellent creativity and flexibility; self-motivated and independent
• Experience building SEO enterprise strategies with multiple brands

Benefits

• Generous benefits package
• Whirlpool employee discount
• Fitness & educational reimbursement programs
• Kitchenettes
• Beautiful, recently renovated office space
• Free coffee
• Biking/walking trails
• Access to The Eddy - Early Childhood Center (depending upon availability - additional costs required)
• Always On Flexibility
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year
• Sabbatical - Four weeks paid leave after every five years of service