Search Marketing Manager: SEO and PPC

Computer Sciences Corporation - Wilmington, DE

Full-time - Mid Level

Wilmington, DE

5,001-10,000 employees

Merchant Wholesalers, Durable Goods

About the position

The Search Marketing Manager will lead SEO, PPC, and website conversion rate optimization initiatives within the Digital Marketing team at CSC. This hybrid role requires a strategic leader with expertise in B2B digital marketing, focusing on both organic and paid search to maximize visibility, engagement, and conversions. The ideal candidate will manage a team, develop integrated marketing strategies, and leverage data-driven insights to enhance performance across search channels.

Responsibilities

• Develop and lead an integrated B2B search marketing strategy encompassing SEO, PPC, and CRO.
• Manage, mentor, and grow a team of SEO, PPC, and CRO specialists.
• Act as the internal expert in organic and paid search marketing.
• Oversee front-end and backend SEO to enhance visibility in search results.
• Direct paid search strategy and execution, including keyword research and ad copy creation.
• Drive conversion rate optimization initiatives across the website.
• Use analytics tools to track, measure, and report on search marketing performance.
• Stay ahead of AI-driven search changes and adjust strategies accordingly.

Requirements

• 7+ years of experience in search marketing with a strong B2B background.
• Proven success in both SEO and paid search.
• Experience in finance is a plus.
• Comfort in providing a consultative experience to internal customers and stakeholders.
• Expertise in technical and on-page SEO, as well as paid search management.
• Experience managing and developing a team of search and CRO professionals.
• Proficiency with analytics and enterprise search marketing tools (e.g., Google Analytics, SEMrush).
• Strong understanding of generative AI search trends and implications.

Nice-to-haves

• Customer-facing agency experience is preferred.

Benefits

• Annual success-sharing bonuses or commission plans based on individual performance.
• Medical, dental, and life insurance coverage.
• Flexible spending and health savings accounts.
• 401(k) with employer match and profit-sharing.
• Paid time off and tuition reimbursement.