Phos Creative - Gainesville, FL
posted 4 months ago
PHOS is a strategic digital marketing agency based in Gainesville, FL, dedicated to cultivating true flourishing in people and organizations while reflecting the love of Jesus to the world. We are currently seeking a talented Search Marketing Specialist who finds joy in identifying trends in data, making informed inferences, and creating search engine strategies that help our clients achieve their goals. This full-time position is integral to our mission and involves working closely with the Digital Campaign team to support a multi-channel digital strategy for our clients. As a Search Marketing Specialist, you will primarily focus on organic search engine optimization and pay-per-click advertising. Your role will involve developing inbound marketing strategies to help clients grow their website traffic, leads, and revenue. You will manage client relationships through regular updates, phone calls, and presentations, ensuring that their needs are met and expectations exceeded. Additionally, you will craft target keyword strategies based on clients' industries and offerings, audit their websites for SEO improvements, and create high-quality, user-focused content that aligns with keyword strategies and addresses searcher intent. Collaboration is key in this role, as you will work with the development team to enhance website usability, user experience, and conversion paths. You will also be responsible for implementing, monitoring, and adjusting pay-per-click campaigns, analyzing landing page performance, and developing strategies for remarketing and retargeting campaigns. The ideal candidate will possess strong communication skills, a passion for digital marketing, and a commitment to accountability and transparency in their work.