Sandhills Publishing - Lincoln, NE
posted 5 months ago
The Search Marketing Specialist at Sandhills Publishing Company is a pivotal role focused on enhancing the visibility and performance of the company's brands through effective pay-per-click (PPC) and organic search marketing strategies. This position is based in Lincoln, Nebraska, and requires a proactive individual who can manage various marketing campaigns while collaborating with multiple teams, including sales and marketing. The specialist will conduct thorough market research to inform campaign strategies, ensuring that all marketing efforts align with business objectives and resonate with target audiences. In this role, the Search Marketing Specialist will be responsible for the planning and execution of marketing campaigns, which includes the creation of compelling ad content and the curation of audiences tailored to specific business goals. The specialist will also track and analyze campaign performance, utilizing data to measure success and communicate outcomes effectively to stakeholders. Strong organizational skills, creativity, and attention to detail are essential for success in this position, as is the ability to work under tight deadlines and adapt to changing circumstances. The ideal candidate will have a background in managing PPC campaigns, particularly in B2B and SaaS environments, and should be proficient in using tools such as Google Analytics, Google Ads, Bing Ads, Google Search Console, and SEO research tools like SEMrush or Ahrefs. This position requires a Bachelor's or Master's degree in a relevant field, along with excellent communication skills and a results-oriented mindset. The role is primarily in-office, with a 4.5-day work week, and candidates must be able to commute to the local office daily. Additionally, the ability to travel as needed is required, along with a valid driver's license.