Digital First Media - Denver, CO
posted 5 months ago
The SEM Campaign Manager is a pivotal role within our Search team, responsible for the strategy, creation, and optimization of our paid search accounts. This position encompasses the full life cycle of campaign management, starting from conception and defining objectives to execution, budget pacing, conversion tracking, and reporting. The ideal candidate will manage a diverse portfolio of paid search campaigns, including PPC, Display, Mobile, Microsoft, and Google Ads, across various industries while utilizing our internal web-based systems. In this role, you will be tasked with analyzing campaign performance through various programs, including Google Analytics and Adtaxi's proprietary tools. You will conduct keyword research and expansion, create compelling ad copy, perform competitive benchmarking, manage bids, and ensure proper budget pacing of accounts. Regularly providing proactive and strategic campaign recommendations will be essential to meet advertiser goals. Additionally, you will implement advanced campaign features such as Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies, and Conversion Tracking. Collaboration is key; you will work closely with other departments and vendors to ensure successful campaigns and a holistic experience for our clients. Quality assurance of campaigns before launching, assessing landing pages used in search engine marketing campaigns, and creating detailed campaign reports will also be part of your responsibilities. Staying updated on new trends in Search and making recommendations to client-facing staff will be crucial for driving success in this role.