Seasonal Brand Marketing Manager

$124,800 - $143,520/Yr

Aquent - Boston, MA

Full-time - Mid Level

Boston, MA

Administrative and Support Services

About the position

The Seasonal Brand Marketing Manager is a strategic role focused on shaping and driving the brand's marketing direction for Spring/Summer 2025. This position involves leading the seasonal brand strategy and collaborating with cross-functional teams to ensure an integrated consumer experience. The manager will elevate the brand while aligning with commercial priorities and executing seasonal plans effectively.

Responsibilities

• Partner with leadership and cross-functional teams to develop and manage the seasonal marketing direction and brand narrative for SP/SU25.
• Lead the creation of seasonal brand concept maps and coordinate the development of marketing briefs in collaboration with Geo Brand Marketing teams.
• Champion the North America consumer by gathering qualitative and quantitative insights to inform geo-specific strategies.
• Act as a central point of contact between North America and Global teams, ensuring alignment of ideas, plans, and strategies.
• Lead post-campaign analysis to capture results and learnings from key initiatives.

Requirements

• 5+ years of experience in brand marketing or related fields, with a proven track record of delivering impactful seasonal campaigns.
• Strong understanding of consumer behavior and experience leveraging insights to inform marketing strategies.
• Ability to collaborate across functions and geographies, managing relationships with stakeholders and leadership teams.
• Demonstrated ability to work on complex, multi-faceted projects and deliver results in a fast-paced environment.
• Experience in the footwear, fashion, or lifestyle industries is preferred.

Benefits

• Dental insurance
• Health insurance
• Paid sick time
• Retirement plan
• Vision insurance