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All of Southwest's People come together to deliver on our Purpose; Connecting People to what's important in their lives through friendly, reliable, and low-cost air travel. The Seat Map Consultant supports our Purpose by joining the Seat Map Strategy Team, where they'll be a champion of seat map capabilities for fare and ancillary products. As shared in our Commercial Transformation initiatives, Southwest expects to begin selling assigned seats in the second half of 2025, with its first flights operating with the new model in the first half of 2026. This Consultant will set and manage rules around how we use the seat map, and they'll work closely with Revenue Management and Marketing Teams to ensure seat revenue is maximized and that the right product mix/constructs are in place to do so. The Seat Map Consultant is excited to bring Southwest into this next chapter and embrace innovation in this space. They'll help to pilot the future of Southwest Airlines.