The Brandon Agency - Mount Pleasant, SC
posted 5 months ago
The Email Marketing Specialist will be responsible for developing and executing email marketing campaigns to drive customer engagement, loyalty, and sales. This position requires a blend of technical, creative, and analytical skills to create campaigns that drive customer acquisition, retention, and engagement. The role involves crafting captivating campaigns that not only boost sales but also ramp up engagement, all while staying true to the brand's voice. The specialist will manage targeted lists and databases, skillfully overseeing email campaigns through chosen platforms. In addition to campaign creation, the specialist will analyze and optimize campaign data to unearth insights, driving recommendations for enhancements and identifying ripe testing opportunities. The role also includes setting up and fine-tuning automated email sequences and drip campaigns, providing detailed reports on their performance. Monitoring success metrics is crucial, utilizing tools like Google Analytics to track and interpret KPIs. Staying ahead of the curve with the latest in email marketing, from emerging technologies to best practices in deliverability, is essential. Collaboration is key in this role, as the specialist will work alongside Interactive Designers or Art Directors to bring to life email visuals and landing pages that resonate with the audience. Additionally, the specialist will lend their expertise to various marketing projects and initiatives, broadening the impact of the email marketing efforts. The Brandon Agency is committed to fostering strong client connections, delivering exceptional service, and encouraging creative and solution-oriented thinking among its team members.