Segment Marketing (CRM) Senior Manager, Brand

$146,000 - $204,500/Yr

Expedia - Chicago, IL

Full-time - Mid Level

Hybrid - Chicago, IL

Administrative and Support Services

About the position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through ownership of the loyalty program, credit card and targeted CRM. We are seeking a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) team. The Segment Marketing Senior Manager is responsible for delivering email, push, in product placements and landing pages, as well as playing a cross TEaL role in developing and executing Brand specific versions and actions.

Responsibilities

• Partner closely with Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning.
• Aggregate and prioritize actions and integrate with work planning across TEaL.
• Create versions and approaches for campaigns working closely with other TEaL groups to both tap expertise and align on actions.
• Ensure TEaL and this specific team deliver against Brand level objectives that are agreed based on specific initiatives.
• Work on the conception of global campaigns for Expedia, Hotels.com and VRBO brands.
• Leverage insights and cross-segment learnings to identify opportunities and develop strategies for complex and innovative campaigns to drive key objectives.
• Prioritize which opportunities we should go after through business casing.
• Be responsible for quarterly strategic plans to drive key objectives, working closely with relevant teams.
• Sign off on test designs and final creative before send.
• Be accountable for core KPIs and communication with senior leadership.
• Influence on our capability roadmap to enhance our campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience
• At least 6 years experience in a CRM role, preferably in the e-commerce and/or online marketing space
• Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
• Ability to influence across teams and partners
• Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus.

Benefits

• Exciting travel perks
• Generous time-off
• Parental leave
• Global hybrid work setup
• Career development resources