Segment Marketing Lead

Boston Scientific - Marlborough, MA

Full-time - Senior

Remote - Marlborough, MA

Miscellaneous Manufacturing

About the position

The Segment Marketing Lead at Boston Scientific is responsible for developing and executing a comprehensive go-to-market strategy aimed at driving growth within specific customer segments. This role involves close collaboration with various stakeholders to ensure alignment of messaging, programs, and product launches, while leveraging deep market expertise to identify customer needs and deliver effective solutions. The position requires a strategic mindset to analyze market trends and create impactful marketing programs that resonate with target audiences.

Responsibilities

• Implement a comprehensive marketing strategy for assigned channel targeting key customer segments and disease states to accelerate growth and market share capture.
• Understand critical issues impacting the space and identify and implement optimal solutions to these issues including education, promotion, targeting and segmentation opportunities.
• Work closely with DMCxp to integrate and target digital and social messaging to each segment of the sales channel aligning with the overarching strategy.
• Gain market insights and competitive intelligence to inform business decisions regularly and specifically for key internal meetings.
• Analyze market trends, internal and external factors, create monthly performance reports and deliver a quarterly sales forecast, independent of sales and product management.
• Ensure franchise downstream marketing strategies aligns to the sales channel and segments that are part of the call points.
• Own marketing message of key society conferences to ensure our storyline resonates with the customer segment in attendance.
• Be the voice of the FSO with frequent interactions to gain 'up to date' insights and feedback.
• Package the right products, services and solutions to specific customer segments.
• Sales training and product marketing collaboration to ensure FSO can deliver the storylines and messaging for the segments of focus within their sales channel.
• Collaboration with Professional Affairs to amplify messaging at society programs in their segment of ownership and support in Segment TM staffing and pull through post courses.
• Support field execution of marketing programs through active presence in the field.
• Actively collaborate with sales and marketing leaders on forecast, AOP and strat plan.
• Partnering with product marketing to ensure successful strategy and tactic implementation for the franchises they lead tied to the overarching storyline within the defined customer segment.
• Partner with Professional Education as a conduit between the segment and the HCP education relative to mix of programs, accelerating procedural adoption and overall alignment.
• Contributing member of specific sales channel AVP staff and marketing leadership team.
• Customize product launch plans in strong collaboration with product marketing to ensure success in the targeted customer segment with the specific HCP and administrative call points.

Requirements

• Undergraduate degree required in Business Administration, Marketing, Sales, or a related area.
• 15+ years of successful marketing, sales experience within healthcare/medical device industry.
• Excellent communication skills.
• Demonstrated success in collaboration.
• Solid analytical skills.
• Strong executive presence.
• Ability to work and thrive in a cross functional matrixed Division with various key stakeholders.
• Ability to lead through others and influence without authority.
• Willing to travel up to 40% domestically.

Nice-to-haves

• MBA degree
• Sales experience preferred
• Downstream marketing experience
• Storytelling expertise
• Project management skillset

Benefits

• Access to the latest tools, information and training to advance skills and career.
• Support in progressing career ambitions.