SEM Marketing Specialist (PPC & SEO)

$65,000 - $75,000/Yr

Fenix Lighting USA - Littleton, CO

Full-time - Mid Level

Remote - Littleton, CO

About the position

The SEM Marketing Specialist (PPC & SEO) at Fenix Lighting is responsible for managing and optimizing the company's Pay Per Click (PPC) and Search Engine Optimization (SEO) strategies. This role involves strategic planning, execution, and analysis of marketing efforts to drive growth in eCommerce sales. The specialist will collaborate with a small team to enhance existing marketing initiatives and implement new strategies, contributing to the overall success of the company.

Responsibilities

• Develop and take ownership of SEO and PPC marketing efforts.
• Understand current strategies, identify areas for improvement, and execute plans to show positive growth.
• Collaborate with content writers and designers on SEO & PPC initiatives, including keyword selection and ad copy.
• Stay informed on changes and new opportunities in the SEM landscape.
• Track and analyze performance data to refine marketing strategies.

Requirements

• 3+ years of PPC/Google Ads experience.
• 2+ years of SEO experience.
• Experience managing large ad spend budgets.
• Strong analytical skills to track and analyze attribution data.
• Excellent communication skills and attention to detail.

Nice-to-haves

• Experience with eCommerce or outdoor products.
• Ability to work independently and as part of a team.

Benefits

• 401(k)
• Flexible schedule
• Health insurance
• Paid holidays
• Paid time off
• Retirement plan