SEM & SEO Analyst

$82,000 - $126,000/Yr

Portfolio Recovery Associates - Hazard, KY

Full-time - Mid Level

Hazard, KY

Management of Companies and Enterprises

About the position

The SEM & SEO Analyst at PRA Group is responsible for executing and optimizing paid search engine marketing (SEM) campaigns and conducting technical search engine optimization (SEO) audits for both US and Global websites. This role involves analyzing data to improve campaign performance, tracking organic rankings, and ensuring effective communication of action items to enhance overall digital marketing strategies.

Responsibilities

• Execute US and global paid search strategies within ad/bid management platforms.
• Develop and expand campaigns & ad groups, identify new keywords, improve titles and descriptions.
• Oversee display ad campaigns, optimizing for optimal performance.
• Monitor campaign performance and bidding strategies to respond to trends and competitive landscape changes.
• Optimize campaigns to maximize CTR and improve results ranking, achieving performance goals and Digital OKRs.
• Monitor tracking to ensure accurate reporting, partnering with AVP Digital Advertising and Digital Analytics team.
• Drive website traffic and improve ranking/placement in search engine results pages.
• Identify opportunities for content growth to enhance brand identity and content narrative.
• Implement and oversee US and Global social media advertising.
• Keep up to date with latest SEO trends, strategies, and algorithm changes.
• Monitor daily performance metrics with SEO tools to understand SEO strategy performance.
• Provide daily and monthly reporting of traffic performance and keyword rankings with data-informed recommendations.
• Maintain understanding of Google algorithm changes and their implications for the business.
• Collaborate with product teams on SEO UAT and post-release monitoring.
• Monitor the site for technical SEO issues and work with developers to resolve them.
• Work closely with Digital Data Analyst for optimal tracking and new media strategies development.
• Develop and execute link-building strategy.
• Manage editorial calendar for timely publication aligned with SEO goals.

Requirements

• Bachelor's degree in marketing or related field, or equivalent combination of education and experience.
• 5-10 years' experience in developing and executing SEM campaigns and SEO content.
• Google certification required.
• Proficient knowledge of HTML, CSS, and JavaScript development and constraints.
• Proficiency in Google Search Console, SEMRush, Looker Studio.
• Advanced technical SEO best practices skills including XML Sitemaps, page speed, crawl/server errors, link analysis, and redirect implementation.
• Advanced skills in Adobe Creative Suite, HTML, CSS, JavaScript, Ahrefs, Google Search Console, SEMRush, Adobe Design and Photoshop, and Microsoft Excel.
• Advanced project management and prioritization skills.
• Data-driven with skills in quantitative and qualitative analysis.
• Strong written and verbal communication skills.
• Strong communication and problem-solving skills.
• Ability to learn quickly and deliver in a highly regulatory environment.

Benefits

• Performance-based bonus programs
• Equity programs
• Paid time off
• Medical insurance
• Dental insurance
• Vision insurance
• 401k match
• Life insurance