SEM & SEO Specialist

$53,000 - $65,000/Yr

Development Counsellors International - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

Development Counsellors International (DCI) is seeking a detail-oriented SEM Specialist to join their place marketing team in a hybrid role. The position focuses on executing paid media campaigns aimed at corporate executives, skilled workers, and leisure travelers, while also supporting client management and project management. The ideal candidate will have a strong foundation in search engine optimization and paid advertising, with a passion for community growth and economic development.

Responsibilities

• Assists client success leads and strategist with daily client management and project management.
• Analyzes monthly paid performance reports to share key takeaways for clients, including pinpointing trends and making recommendations on client campaigns.
• Launches, manages, and optimizes paid campaigns on Google Ads, Facebook Business Manager, and LinkedIn; including building audiences, uploading ads, adjusting bids and keywords, and building UTMs.
• Manages and monitors ongoing campaign performance and budget pacing.
• Writes ad copy for clients in the economic development, talent attraction, and tourism spaces.

Requirements

• 2-3 years of paid media experience
• 1+ year of economic development, talent attraction or tourism experience preferred, but not required
• 1+ year of agency experience preferred; ability to work on multiple accounts simultaneously
• BA/BS in Marketing, Business, Communications, English or related field
• Experience working on paid ad platforms: Google Ads, LinkedIn Campaign Manager, and/or Facebook Business Manager
• SEO experience - writing and optimizing content
• Experience using Google Analytics 4 & Google Ads; Google Tag Manager experience a plus
• Highly proficient in Microsoft Suite, with at least intermediate knowledge of Excel; Microsoft Teams experience a plus
• Strong communication skills
• Basic understanding of Google Looker Studio

Nice-to-haves

• Experience with SEMRush and Clearscope
• Experience in economic development, talent attraction, or tourism

Benefits

• Health insurance
• Dental insurance
• Paid time off
• 401(k) matching