Senior Account Executive - Consumer Marketing

$58,000 - $82,000/Yr

Fleishman-Hillard - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Professional, Scientific, and Technical Services

About the position

FleishmanHillard is a global integrated communications agency delivering transformational outcomes for some of the world's biggest brands. Our Consumer Marketing practice has an immediate opening for a creative, self-starting Senior Account Executive to join our team in a hybrid role in New York. This position provides the opportunity to focus on building media strategies that result in high-quality placements and implementing public relations tactics for leading top-tier clients. Consumer lifestyle experience and event marketing experience is required. At FleishmanHillard you define it. We help you make it happen. Are you ready to join the team?

Responsibilities

• Collaborate with leads to develop, present, and execute plans for integrated communications campaigns, including earned media, amplification tactics, influencer and social strategy and sponsored content that deliver measurable results.
• Bring proactive media strategy counsel and solid media contacts to client programs, leveraging trends and providing strategic client counsel as programs evolve.
• Grow and maintain strong relationships across traditional media including personal finance, travel, food & beverage, diverse and lifestyle media.
• Draft or refine messaging, pitch, Q&A documents and other campaign materials, as well as plans and recaps.
• Project-manage major activations for clients, including brand partnerships, media trips, celebrity partnerships, vendor management and events.
• Manage junior-level staff workflow and act as a line of review for client deliverables.
• Counsel junior-level staff and provide professional development opportunities.

Requirements

• Minimum 3-4 years of experience providing public relations counsel to clients.
• Demonstrated experience executing public relations plans and the ability to draft and implement strategic public relations programs within budget.
• Well-rounded experience in the consumer practice area, with proven success working with a variety of top-tier consumer media.
• Strong media relations skills, including strategy development and solid consumer and lifestyle media contacts.
• Understanding of product integration, media partnerships and sponsorship opportunities.
• Develop and edit high quality written materials, including media correspondence and story angles; and illustrate strong presentation skills.
• Ability to communicate clearly and persuasively, draw conclusions, make recommendations, establish reasonable timelines and areas of responsibility, anticipate costs, and identify measures of success.
• High attention to detail and ability to manage multiple activities seamlessly, effectively and efficiently.
• Energetic self-starter and resourceful problem solver - gets things moving and keeps things on track; knows when to ask for help.

Nice-to-haves

• Experience working with brands, sponsors, or clients associated with personal finance and travel & hospitality is a plus.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off
• Flexible work model