Senior Account Executive, NY

$300,000 - $300,000/Yr

Activefence - New York, NY

Full-time - Mid Level

New York, NY

101-250 employees

About the position

We are seeking a highly motivated and detail-oriented Marketing Manager to join our dynamic team. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness and customer engagement. You will work closely with cross-functional teams to create integrated marketing campaigns that align with our business objectives. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for data-driven decision-making. As a Marketing Manager, you will oversee the planning and execution of marketing initiatives, including social media, email marketing, content creation, and paid advertising. You will analyze market trends and customer insights to identify opportunities for growth and improvement. Additionally, you will manage the marketing budget, ensuring that resources are allocated effectively to maximize ROI. You will also be responsible for building and maintaining relationships with external partners, including agencies and vendors, to enhance our marketing efforts. Your ability to collaborate with various stakeholders and lead projects from conception to execution will be crucial to your success in this role. We are looking for someone who is not only creative but also analytical, with a proven track record of driving results through innovative marketing strategies.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and customer engagement.
• Manage and optimize digital marketing campaigns across various channels, including social media, email, and paid advertising.
• Analyze market trends and customer insights to inform marketing decisions and identify growth opportunities.
• Collaborate with cross-functional teams to create integrated marketing campaigns that align with business objectives.
• Oversee the marketing budget and ensure effective allocation of resources to maximize ROI.
• Build and maintain relationships with external partners, including agencies and vendors, to enhance marketing efforts.
• Monitor and report on the performance of marketing initiatives, providing insights and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in marketing, with a focus on digital marketing.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and interpersonal skills.
• Proficiency in marketing automation tools and analytics platforms.

Nice-to-haves

• Experience with SEO and content marketing strategies.
• Familiarity with graphic design tools such as Adobe Creative Suite.
• Knowledge of CRM systems and email marketing platforms.

Benefits

• Health insurance coverage
• 401k retirement plan
• Paid time off and holidays
• Professional development opportunities
• Flexible work hours