Senior Account Manager/Digital Marketing Strategist

About the position

A Senior Account Manager at Marketwake is a seasoned and goal-driven professional who embodies a unique set of skills and traits. They showcase deep expertise in financial concepts, sales strategies, and the dynamics of B2B and B2C interactions. With excellent communication and organizational skills, they excel in managing client relationships, executing comprehensive marketing plans, and ensuring project success within defined parameters. Their resourcefulness, critical thinking, and proactive approach enable them to adapt to evolving technologies and challenges effectively. As natural leaders, they foster collaboration both internally and externally, leveraging their analytical prowess and expertise in Revenue Operations (RevOps) to optimize revenue generation and operational efficiency. Their track record of client success, including renewals, upsells, and high satisfaction rates, reflects their commitment to delivering results that align with Marketwake's standards of excellence.

Responsibilities

• Cultivate and maintain strong client relationships through regular communication and strategic consultation.
• Conduct in-depth research on clients, their industries, and competitors to inform marketing strategies.
• Develop detailed project plans, track progress, and adjust strategies as necessary to ensure success.
• Build and implement tailored digital marketing strategies with clearly defined objectives for each client.
• Manage internal resources and third-party vendors to execute projects flawlessly.
• Proactively engage in outreach and build relationships to further client goals.
• Ensure all projects are delivered on time, within scope, and within budget.
• Research and implement new tools and technologies to help clients achieve their marketing goals more effectively.
• Utilize expertise in Revenue Operations (RevOps) to align sales, marketing, and customer success, optimizing revenue generation and operational efficiency.

Requirements

• BA/BS/MS degree in marketing, communications, or a related field.
• 6-10 years in Marketing.
• Exceptional verbal and written communication skills.
• Excellent presentation skills.
• Experience managing external vendor and partner relationships.
• Self-starting and highly proactive approach to work.
• Demonstrates eagerness and dynamic thinking.
• Unafraid to challenge or push back when necessary.
• Comfortable learning new software and grasping technical concepts quickly.
• Proficiency in Paid Advertising (PPC) and Search Engine Optimization (SEO), understanding key metrics, tools, and strategies.
• Strong analytical and problem-solving skills.
• Ability to define and delegate tasks effectively.
• Sets clear expectations for internal and external stakeholders.
• Shows natural leadership qualities and fosters collaboration within teams.
• Deep understanding of RevOps principles, driving alignment across sales, marketing, and customer success.
• Demonstrates a deep understanding of financial concepts and sales processes.
• Highly organized and adept at managing multiple tasks and priorities efficiently.
• Knows when and how to seek help and effectively utilizes available resources.
• Strong desire to learn and understand the 'why' behind actions.
• Proficient in project management methodologies and tools.
• Track record of success in renewals, upsells, and ensuring high client satisfaction.
• Uses analytical thinking to make informed decisions and drive business strategies.