Senior Acquisition Manager

$100,000 - $130,000/Yr

Jow - New York, NY

Full-time - Mid Level

New York, NY

About the position

Jow is looking for a passionate and analytical Senior Acquisition Manager to join their Growth team. This role focuses on developing and implementing performance marketing strategies to drive user acquisition and growth in the US market. The Senior Acquisition Manager will manage key agency partners and optimize advertising budgets across various channels to achieve business goals.

Responsibilities

• Lead PPC and Paid Social campaign strategy, optimizing performance by adjusting bidding strategies, ad copy/creative, and targeting parameters to improve conversion rates.
• Effectively manage and optimize our advertising budget across Paid Search and Paid Social channels to maximize ROI and achieve set KPIs.
• Develop Google and Social Media strategies and plans, executing them through a mix of direct management and external agency collaboration.
• Collaborate with internal creative teams and external agencies for consistent ad creative development driven by qualitative and quantitative insights.
• Conduct comprehensive keyword research and analysis to optimize PPC campaigns, ensuring high-quality traffic and pipeline creation.
• Develop and execute A/B test plans adhering to Direct Response testing principles, including landing page optimization and audience segmentation.
• Develop a deep understanding of data and metrics, testing and iterating to instill analytical rigor in decision-making.
• Optimize attribution methodologies, model and forecast ROI, and develop testing plans to enhance campaign performance.
• Recommend landing page strategies and provide consultation on landing page planning and optimizations.
• Communicate campaign outcomes, insights, and recommendations to key stakeholders confidently and clearly.
• Promote a culture of development and learning, identifying skill gaps in the team and supporting training.

Requirements

• A minimum of 5+ years of demonstrable hands-on experience in scaling and optimizing Paid Social and Paid Search programs.
• Experience working in a consumer app environment is essential.
• Proven track record of managing six-figure media budgets to revenue goals and efficiency metrics.
• Deep hands-on experience in Google Ads, Meta Ads Manager, and TikTok Ads.
• Expertise in Google Analytics, CRO, and A/B Testing.
• Exceptional quantitative and analytical skills with the ability to interpret data and identify actionable insights.
• Confident presenter and storyteller who can effectively convey results and strategies to internal teams and stakeholders.
• Experience collaborating with cross-functional teams and forming successful relationships with stakeholders.
• Strong knowledge of the media landscape and online advertising industry trends.
• Strategic thinker and agile executor who can pivot quickly.
• Ability to manage external agencies and vendors for best-in-class execution.
• Self-starter excited to be part of an international team and comfortable working cross-culturally.

Nice-to-haves

• Experience testing into new channels such as Podcast and Direct Mail.

Benefits

• Generous medical, dental, and vision benefits
• Unlimited PTO & paid holidays
• Possible monthly stipend for self-care treatments, dependent on location
• 401(k) plan with company matching
• A space in the New York office
• Occasional travel to Paris HQ, conferences, or other marketing activations