The RealReal
posted 2 months ago
The RealReal is seeking a Senior Manager, Acquisition Marketing to join our dynamic team in San Francisco, California. This pivotal role reports directly to the Senior Director of Acquisition Marketing and is integral to the success of our marketing initiatives. The Senior Manager will lead the strategy and execution of various marketing channels including Paid Social, Influencers, Affiliate, Display, and Direct Mail. This position is crucial for driving results and growth for our company, and the successful candidate will collaborate closely with multiple stakeholder teams such as product, merchandising, creative, and analytics to ensure cohesive and effective marketing strategies. In this role, you will be responsible for the planning, management, and execution of campaigns across various platforms. This includes setting up accounts, developing and implementing strategies, managing campaign structures, overseeing budgets, and optimizing performance. You will manage campaigns on platforms like Meta and TikTok, focusing on aspects such as DPA product feeds, audience targeting, and creative recommendations. As a subject matter expert in Paid Social trends and best practices, you will educate relevant teams and maintain strong relationships with Paid Social representatives to enhance performance and explore new opportunities. You will also be tasked with delivering accurate weekly and monthly performance reports to Marketing and Brand partners, analyzing the business performance of paid media channels, and making informed recommendations for investment and efficiency improvements. Additionally, you will develop strategies in collaboration with stakeholders to implement tests, participate in betas, and report on results, ultimately leading to actionable recommendations for roll-out. Partnering with the internal creative team to test and optimize creative assets will also be a key responsibility in this role.