Senior Analyst (Adobe Workflow)

$68,000 - $110,400/Yr

Merkle - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Analyst (Adobe Workflow) role focuses on providing integrated program strategy for multi-channel programs, supporting daily program management and delivery for clients. This position partners with director-level personnel on the client side and requires expertise in Adobe Workfront and related technologies to enhance workflow management and digital asset management across various industries.

Responsibilities

• Provide integrated program strategy for multi-channel programs for clients.
• Support daily program management and delivery for clients.
• Partner with Workflow Management Senior Director to achieve strategic engagement of technology in the content supply chain.
• Master frameworks and understand the marketing technology stack to ensure client vision is met.
• Serve as a Workfront implementation SME, using Adobe Workfront design and configuration expertise.
• Implement Adobe Workfront workflows, custom forms, reports, and dashboards that align with requirements.
• Troubleshoot and resolve technical issues to ensure Workfront system functionality and performance.
• Provide expertise and industry best practices across workflow management components including Workfront, Firefly, Adobe Experience Platform, Adobe Creative Cloud, and Adobe Experience Manager.
• Connect technology capability goals to needs and build compelling stories to explain value.
• Contribute to daily delivery efforts by completing materials in PowerPoint, Excel, Lucidchart, and other platforms.
• Support consulting engagements by developing recommendations for using information and technology to lead programs across all channels and media.
• Develop materials to illustrate and educate teams on how workflow management supports internal digital transformation and automated employee experiences.
• Support business development opportunities as an SME or by finding opportunities within existing clients.

Requirements

• At least 1 year of experience in Workfront design and implementation.
• Project management experience.
• Foundation in software implementation, reporting, and analytics.
• Understanding of Adobe Experience Manager (AEM) components like Site, Assets, Multi-Site Manager, and Creative Cloud Asset Link.
• Familiarity with Adobe Target, Adobe Launch/Tag management, and Adobe Campaign.
• Knowledge of the Adobe Experience Platform, including RTCDP, Adobe Journey Optimizer, and Adobe Journey Analytics.
• Bachelor's degree from an accredited college/university.

Nice-to-haves

• Experience in digital transformation initiatives.
• Strong analytical and problem-solving skills.
• Excellent communication and storytelling abilities.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off