Publicis Groupe - New York, NY
posted 3 months ago
The Sr. Analyst, Data Intelligence at Publicis Digital Experience is a pivotal role focused on reporting and analyzing CRM marketing performance. This position requires a deep understanding of marketing analytic strategies and involves collaboration with a larger Analytics team to present, sell, and deliver results along with strategic recommendations to assigned clients. The Sr. Analyst will work closely with the Strategy and Analytics teams to translate complex business questions into actionable analytics and measurement requirements, which will guide deep dives and ad-hoc investigations. Additionally, the role involves close collaboration with data engineering teams to define measurement and dashboard specifications for effective implementation. In this role, the analyst will synthesize both quantitative and qualitative data into compelling narratives that answer critical business questions, facilitate decision-making, and provide strategic insights. The analyst will be responsible for thoroughly exploring unfamiliar datasets to identify significant trends and distributions, crafting hypotheses based on exploratory data analysis, and rigorously testing these hypotheses using various data sources. The position demands independent problem-solving skills, technical troubleshooting abilities, and a critical thinking approach to data analysis. As a subject matter expert in analytical tools and techniques, the Sr. Analyst will utilize advanced SQL and various analytics software packages to derive insights and drive business outcomes.