Publicis Groupe - New York, NY
posted 2 months ago
As a Senior Analyst on the Data Operations team at Publicis Media Exchange (PMX), you will play a crucial role in building a robust foundation of reporting and analytics. Your primary responsibility will be to assist both internal and external clients in making informed decisions by leveraging data-driven techniques. This position is inherently cross-functional, requiring you to generate end-to-end insights while managing various resources to streamline structured processes. A key focus of this role is to drive bottom-line growth by ensuring operational efficiencies across the board. In this role, you will utilize your strong technical skills in relational databases and API data extraction, along with programming expertise in analytics software such as R or Python. You will be tasked with automating data pipelines and creating visually appealing, analytically profound, and easy-to-understand visualizations using tools like Tableau. These visualizations will help tell compelling stories and provide actionable recommendations to optimize key performance indicators for end-users. To excel in this position, you will need a combination of sound technical knowledge and outstanding soft skills, enabling you to effectively communicate complex analytical findings to diverse audiences, from executives to team members. Your contributions will not only enhance the analytical capabilities of the team but also support the overall mission of PMX in executing data-informed, tech-enabled media strategies.