Senior Analyst, Data Operations

Publicis Groupe - Chicago, IL

Full-time - Mid Level

Chicago, IL

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Analyst, Data Operations role at Digitas focuses on leveraging data-driven insights to drive strategic growth for clients. This position involves analyzing data, developing business rules for data processing, and ensuring the reliability and accessibility of campaign performance data. The analyst will work closely with data engineers and other teams to promote data-informed decision-making and improve data management processes.

Responsibilities

• Analyzing data and consulting with subject matter experts to design and develop business rules for data processing
• Setting up and/or maintaining dataflows in data wrangling tools like Alteryx or Google Dataprep
• Creating and/or maintaining SQL scripts
• Working with data engineers to assure specifications are understood and followed
• Ensuring that campaign performance data is easily accessible and reliable
• Monitoring, troubleshooting, and remediating data quality across marketing data systems
• Designing and executing data quality checks
• Keeping up to date on digital media operations - new partners, buy changes, etc.
• Governing taxonomy additions, application, and use
• Serving as a knowledge expert for media and site data processes
• Identifying areas of improvement to ensure appropriate turnaround times and data quality standards are being met
• Evaluating opportunities for simplification and/or automation for reporting and various processes
• Influencing teams towards data-informed decision-making and analytical thinking
• Promoting a culture of process documentation
• Providing guidance on process improvements and best practices for data management
• Working closely with other Data and Analysis teams, providing recommendations and direction on visualization of our data
• Empowering your team to live the Digitas values to be open, bold, and curious

Requirements

• 3-4 years of applicable experience
• A four-year college degree; advanced degree is a plus
• Strong attention to detail
• Excellent oral and written communication skills
• Passion for problem solving
• Passion for data automation and finding efficiencies in current processes
• Passion for digital marketing and eagerness to learn in a constantly changing space
• Proficient with SQL and data visualization tools (i.e. Tableau, PowerBI, Google Data Studio)
• Knowledge and experience with Python and/or R a plus
• Experience with tools like Alteryx a plus
• Experience working with Google Cloud and AWS a plus
• Comfortable in a fast-paced and deadline-driven environment

Nice-to-haves

• Knowledge and experience with Python and/or R
• Experience with tools like Alteryx
• Experience working with Google Cloud and AWS