LG Electronics - Englewood Cliffs, NJ
posted 4 days ago
About the position
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, 'Jeong-do Management,' embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
Responsibilities
- Provide end-to-end reporting and analytics support as part of the Digital Analytics team.
- Drive growth and optimizations of site merchandising, promotions, functionality, and the overall website experience.
- Develop measurement plans, build new/maintain existing dashboards, and conduct strategic analyses.
- Generate insights from website behavioral data and support the optimization of the overall digital presence.
- Work closely with the Measurement Ops team to maintain and expand data collected in the web analytics platform.
- Understand analytical needs of various business teams and develop solutions to drive data-driven decision making.
- Develop and present regular reports on key metrics, performance trends, and user engagement to stakeholders.
- Support the standardization of KPIs and measures, ensuring consistency across the organization.
- Proactively identify website optimization opportunities that can drive testing and site enhancement roadmaps.
- Conduct competitive analysis to identify industry trends and benchmark website performance.
- Train and support team members and cross-functional teams to support self-service analytics.
Requirements
- Bachelor's degree in marketing, Business, Statistics, Data Science, Computer Science, or related field.
- 3-5 years of experience in a web analytics role within an ecommerce environment.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Strong expertise in data visualization and reporting tools (e.g., Looker Studio, Tableau, Power BI).
- Experience using SQL to extract, join, and manipulate large datasets.
- Experience working with cloud data warehouses such as BigQuery, Redshift, Snowflake, etc.
- Knowledge of tag management systems (e.g. Google Tag Manager) and analytics tagging process.
- Knowledge of statistical methodologies and application of methods within data analytics.
- Experience in testing/experimental concepts.
- Strong skills within Excel (data manipulation, macros, charts, and pivot tables).
- Proficient in data storytelling and presentation skills.
- Strong analytical and critical thinking skills.
- Excellent verbal and written communication skills.
Benefits
- A crafted employee experience designed to foster professional growth.
- A focus on health & well-being.
- An internal community that will set you up for success.
