Senior Analyst for Program Effectiveness

$85,000 - $100,000/Yr

Unclassified - Charlottesville, VA

Full-time - Mid Level

Charlottesville, VA

About the position

The Senior Analyst for Program Effectiveness at the University of Virginia will lead efforts to measure and optimize the effectiveness of University Communications program areas. This role is essential in assessing the impact of communications content, experiences, and brand messaging on key audiences' attitudes and behaviors. The ideal candidate will oversee market research initiatives, analyze audience behavior, monitor brand awareness, and provide actionable insights to enhance decision-making in communications and marketing.

Responsibilities

• Develop and implement an annual research plan to evaluate the effectiveness of University Communications program areas.
• Oversee perception studies to assess audience sentiment, brand awareness, and gaps in knowledge.
• Monitor and analyze audience and consumption patterns to evaluate the effectiveness of University Communication programs.
• Analyze and report on the performance of content, channels, initiatives, and campaigns.
• Set up a lifecycle of continued learning and trend analysis to inform decision-making.
• Design and implement A/B tests to evaluate and refine communication strategies.
• Promote a data-driven culture by providing continuous feedback and insights for strategic planning.
• Provide training on interpreting and utilizing data, including metrics and trends.
• Support the team in implementing data integration and automating reports.
• Survey the user community to gauge their needs and interaction with UVA's brand resources.
• Analyze UVA's online reputation and community engagement for proactive brand management.
• Build and review performance reports highlighting the effectiveness of communication strategies.
• Manage and optimize department's data platforms and dashboards.
• Communicate key findings and recommendations to the Leadership Council and stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Data Science, or a related field; advanced degree preferred.
• Minimum of 6 years of experience in marketing research, data analytics, or a related field.
• Expertise in evaluating marketing metrics, audience behavior, and brand health.
• Proven ability to translate research data into actionable insights.
• Experience with A/B testing, social sentiment analysis, and online reputation management.
• Excellent communication skills to convey complex data insights clearly.
• Strong leadership skills with experience in managing research programs.

Nice-to-haves

• Proficiency with tools such as Excel, Google Sheets, and SQL for data manipulation and analysis.
• Experience with web and social media analytics.
• Ability to create clear and compelling visualizations using tools like Tableau, Looker Studio, or Power BI.
• Project management experience.

Benefits

• Competitive salary range of $85,000 to $100,000 based on qualifications and experience.
• Comprehensive benefits package including health insurance, retirement plans, and paid time off.