Unclassified - Charlottesville, VA
posted 22 days ago
The Senior Analyst for Program Effectiveness at the University of Virginia will lead efforts to measure and optimize the effectiveness of University Communications program areas. This role is essential in assessing the impact of communications content, experiences, and brand messaging on key audiences' attitudes and behaviors. The ideal candidate will oversee market research initiatives, analyze audience behavior, monitor brand awareness, and provide actionable insights to enhance decision-making in communications and marketing.