Confluent - Boston, MA
posted about 2 months ago
This role is a key member of the Marketing Finance team at Confluent, where the focus is on leveraging business data to provide insights into the organization's pipeline performance and optimize pipeline execution across go-to-market (GTM) strategies. The successful candidate will work closely with Field Sales, Marketing, and Partner organizations to model appropriate pipeline coverage and identify areas where pipeline generation is needed across various functions and tactics. This position requires a deep understanding of the go-to-market business functions to effectively bridge the gap between data analysis and business decision-making, which is crucial for success in this role. The primary responsibilities include being the main analyst for weekly reporting and insights on pipeline generation, progression, and coverage metrics. The candidate will utilize these insights to set global pipeline generation targets and develop an activity-based model to optimize pipeline generation across sales, customer success, marketing, product, and partner organizations. Additionally, the role involves creating a pipeline generation and progression framework that focuses on enabling data-driven decisions and actionable insights. Building strong relationships with key internal stakeholders across Data Science, Product, Marketing, Sales, and Finance is also a critical aspect of this position.