Confluent - Richmond, VA
posted about 2 months ago
This role is a key member of the Marketing Finance team at Confluent, where you will work closely across the Field Sales, Marketing, and Partner organizations. Your primary focus will be to utilize business data to provide insights into the organization's pipeline performance and optimize pipeline execution across go-to-market (GTM) strategies. This includes modeling appropriate pipeline coverage and identifying areas where pipeline generation is needed across various functions and tactics. To succeed in this role, a deep understanding of the go-to-market business functions is essential, as you will be bridging the gap between data and the business decisions necessary for success. A background in a growth-oriented global SaaS business is crucial, and recent experience with a consumption-based model is highly desired. As the primary analyst for weekly reporting, you will provide insights on pipeline generation, progression, and coverage metrics. You will utilize these insights to set global pipeline generation targets and develop an activity-based model to optimize pipeline generation across sales, customer success, marketing, product, and partner organizations. Additionally, you will create a pipeline generation and progression framework that focuses on enabling data-driven decisions and actionable insights. Building outstanding relationships with key internal stakeholders across Data Science, Product, Marketing, Sales, and Finance will be a critical aspect of your role.