Confluent - Richmond, VA
posted about 2 months ago
This role is a key member of the Marketing Finance team at Confluent, where the primary focus is to work closely across the Field Sales, Marketing, and Partner organizations. The objective is to utilize business data to provide insights into the organization's pipeline performance and optimize pipeline execution across go-to-market (GTM) strategies. This includes modeling appropriate pipeline coverage and identifying areas where pipeline generation is needed across various functions and tactics. The position requires a deep understanding of the go-to-market business functions to effectively bridge the gap between data and the business decisions necessary for success. A background in a growth-oriented global SaaS business is essential, and recent experience with a consumption-based model is highly desired. The role will report to the Senior Director of Marketing Finance, making it a pivotal position within the team. As the primary analyst, you will be responsible for weekly reporting and insights on pipeline generation, progression, and coverage metrics. You will utilize these insights to set global pipeline generation targets and develop an activity-based model to optimize pipeline generation across sales, customer success, marketing, product, and partner organizations. Additionally, you will create a framework focused on enabling data-driven decisions and actionable insights, while also fostering strong relationships with key internal stakeholders across various departments including Data Science, Product, Marketing, Sales, and Finance.