Senior Analyst, Paid Social (CPG Client)

Spark Foundry - Chicago, IL

Full-time - Mid Level

Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Senior Analyst, Paid Social is responsible for leading client-paid social media campaigns, ensuring successful execution through strategic oversight, optimization, and strong communication with clients and internal teams. This role combines analytical skills with a client-facing approach to drive campaign performance and meet business objectives.

Responsibilities

• Lead the success of client-paid social media campaigns by providing strategic leadership.
• Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns.
• Oversee budgets and flighting for all self-service platforms.
• Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts.
• Forecast around audits and campaign analytics.
• Assist the Manager and team with overall strategy and recommendations.
• Serve as a mentor to Analysts and provide training and support.

Requirements

• 1-2 years of paid social media experience required.
• Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest.
• Experience working in a client-facing capacity.
• Experience using paid media to complement earned media campaigns and meet business objectives.
• Proficiency in MS Office with specific strengths in Excel and PowerPoint.
• Ability to work independently and balance multiple tasks.
• Genuine interest in the digital media space and staying up-to-date on industry trends.

Benefits

• Hybrid work model requiring three days in-office each week.