Senior Analyst, Paid Social Media

Publicis Groupe - Chicago, IL

Full-time - Entry Level

Chicago, IL

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Analyst, Paid Social Media at Publicis Groupe is responsible for managing and optimizing paid social media campaigns for agency clients. This role involves campaign setup, documentation, quality assurance, performance reporting, and billing reconciliation. The ideal candidate is data-driven, organized, and collaborative, with a strong background in executing paid ad campaigns across various social media platforms.

Responsibilities

• Execute, manage, and optimize media campaigns and programs for agency clients, including paid social and performance media.
• Demonstrate diligence, attention to detail, and adherence to agency best practices.
• Maintain and organize campaign-specific materials.
• Handle daily campaign maintenance, including internal inquiries regarding tracking and status of campaigns.
• Assist in the development of client-facing campaign performance reports.
• Contribute to the assessment of inventory availability and formulate proposals for new client opportunities.
• Manage the delivery of creative assets, insertion orders, and all relevant campaign documentation for campaign launch.
• Traffic campaigns into technology platforms.
• Run the campaign QA process to ensure accurate implementation, pacing, and performance.
• Generate and manage monthly bill/pay and spend reporting.
• Participate in regular knowledge share sessions to learn and share new strategies for optimizing campaign performance.

Requirements

• Bachelor's degree or higher in marketing, advertising, business, or equivalent preferred.
• 1+ years of experience in paid social bid management and campaign development/management/optimization using leading social platforms.
• Digital media operations experience preferred.
• Strong analytical thinking and mathematical skills with the ability to manage data.
• Experience with PPC and digital display advertising and traditional media elements.
• Resourceful, curious, and motivated individual with the ability to work independently and in a team setting.
• Strong organizational and communication skills.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.

Nice-to-haves

• Experience with YouTube advertising preferred.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Annual Sick Days, Volunteer Days, Holiday and Identity days.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World' Program allowing employees to work from anywhere for up to 6 weeks a year.