SitusAMC - Augusta, ME
posted about 2 months ago
SitusAMC is seeking a Senior Analyst in Product Marketing to join our dynamic team in Augusta, Maine. This role is pivotal in supporting marketing activities across our commercial and residential solutions portfolio. The successful candidate will work closely with the Head of Product Marketing to execute strategic marketing plans aimed at driving growth and adoption of our diverse range of products and services. We are looking for someone with proven experience in product marketing, a strong understanding of channel marketing, and excellent communication and analytical skills. A passion for developing and executing successful marketing campaigns is essential for this role. In this position, you will collaborate with various internal stakeholders to implement digital, social, and traditional marketing tactics that align with prioritized growth opportunities. You will also be responsible for creating engaging external content, including videos, case studies, articles, guides, and white papers that effectively promote our business solutions and teams. Additionally, you will develop and manage email nurture campaigns for key growth areas and track the effectiveness of all marketing activities, presenting monthly reports to business line partners and sales leaders. Your role will also involve updating existing business development materials and sales collateral, maintaining audience and contact lists in collaboration with operations and Salesforce admins, and supporting events and conferences with communications and logistics. You will partner with the Digital and Social leads to ensure our website and social media channels accurately represent our business lines and support paid media execution with external agencies as needed. This position requires a proactive approach and the ability to adapt to changing priorities while maintaining a focus on achieving common goals.