SitusAMC - Baton Rouge, LA
posted about 2 months ago
At SitusAMC, we are seeking a passionate and experienced individual to join our team as a Product Marketing Specialist. This role is pivotal in supporting marketing activities across our commercial and residential solutions portfolio. You will work closely with the Head of Product Marketing to execute strategic marketing plans that drive the growth and adoption of our various products and services. The ideal candidate will have a proven track record in product marketing, a strong grasp of channel marketing, and excellent communication and analytical skills. Your passion for developing and executing successful marketing campaigns will be essential in this role. In this position, you will collaborate with internal stakeholders to implement digital, social, and traditional marketing tactics that align with prioritized growth opportunities. You will also be responsible for creating engaging external content, including videos, case studies, articles, guides, and white papers that promote our business solutions and teams. Additionally, you will develop and manage email nurture campaigns for key growth areas and track the effectiveness of all marketing activities, presenting monthly reports to business line partners and sales leaders. Your role will also involve updating existing and creating new business development materials and sales collateral, partnering with operations and Salesforce admins to maintain audience and contact lists, and supporting events and conferences with communications and logistics. You will work closely with the Digital and Social leads to ensure our website and social media channels accurately represent our business lines and support paid media execution with media and creative agencies as needed. This position requires a proactive approach and the ability to adapt to the dynamic needs of the organization.