SitusAMC - Springfield, IL
posted about 2 months ago
At SitusAMC, we are seeking a Senior Analyst in Product Marketing who will play a pivotal role in supporting our marketing activities across our commercial and residential solutions portfolio. This position will work closely with the Head of Product Marketing to execute strategic marketing plans aimed at driving the growth and adoption of our diverse range of products and services. The ideal candidate will have a proven track record in product marketing, a strong understanding of channel marketing, and exceptional communication and analytical skills. A passion for developing and executing successful marketing campaigns is essential for this role. In this role, you will collaborate with various internal stakeholders to implement digital, social, and traditional marketing tactics that align with prioritized growth opportunities. You will also be responsible for creating engaging external content, such as videos, case studies, articles, guides, and white papers, that effectively promote our business solutions and teams. Additionally, you will develop and manage email nurture campaigns for key growth areas and track the effectiveness of all marketing activities, providing monthly reports to business line partners and sales leaders. Your responsibilities will also include updating existing business development materials and sales collateral, maintaining audience and contact lists in collaboration with operations and Salesforce admins, and supporting events and conferences with communications and logistics. You will work closely with the Digital and Social leads to ensure our website and social media channels accurately represent our business lines and are consistently updated with relevant information and content. This role may also involve supporting paid media execution in partnership with media and creative agencies.