SitusAMC - Trenton, NJ
posted about 2 months ago
At SitusAMC, we are committed to transforming our clients' businesses and enhancing the careers of our employees. We are seeking a passionate individual to join our team as a Product Marketing Specialist. This role will work closely with the Head of Product Marketing to support marketing activities across our commercial and residential solutions portfolio. The successful candidate will be responsible for executing strategic marketing plans that drive the growth and adoption of our various products and services. This position requires proven experience in product marketing, a strong grasp of channel marketing, excellent communication and analytical skills, and a passion for developing and executing successful marketing campaigns. In this role, you will collaborate with internal stakeholders to execute digital, social, and traditional marketing tactics in support of prioritized growth opportunities. You will work with the Head of Product Marketing and Content Lead to create engaging external content, including videos, case studies, articles, guides, and white papers that promote our business solutions and teams. Additionally, you will develop and build out email nurture campaigns for prioritized growth areas and track and measure the effectiveness and impact of all marketing activities, partnering with the Head of Product Marketing to present monthly reporting to business line partners, sales leaders, and the Head of Marketing. Your responsibilities will also include updating existing and creating new business development materials and sales collateral, partnering with operations and Salesforce admins to maintain audience/contact lists, supporting events and conferences with communications and logistics, and ensuring that the website is updated with accurate information and new content. You will also support paid media execution, working with media and creative agencies as well as publishers as needed. This role is essential in driving the marketing efforts of SitusAMC and requires a proactive and innovative approach to achieve success.