SitusAMC - Columbus, OH
posted about 2 months ago
At SitusAMC, we are seeking a Senior Analyst in Product Marketing to join our dynamic team in Columbus, Ohio. This role is pivotal in supporting our marketing activities across both commercial and residential solutions. The successful candidate will work closely with the Head of Product Marketing to execute strategic marketing plans aimed at driving growth and adoption of our diverse range of products and services. This position requires a proven track record in product marketing, with a strong understanding of channel marketing, excellent communication and analytical skills, and a passion for developing and executing successful marketing campaigns. In this role, you will collaborate with various internal stakeholders to implement digital, social, and traditional marketing tactics that align with prioritized growth opportunities. You will also be responsible for creating engaging external content, such as videos, case studies, articles, guides, and white papers, that effectively promote our business solutions and teams. Additionally, you will develop and manage email nurture campaigns for key growth areas and track the effectiveness of all marketing activities, presenting monthly reports to business line partners and sales leaders. Your responsibilities will also include updating existing business development materials and sales collateral, maintaining audience and contact lists in collaboration with operations and Salesforce admins, and supporting events and conferences with communications and logistics. You will partner with the Digital lead to ensure our website is consistently updated with accurate information and new content, and work with the Social lead to maintain a strong presence on social media. Furthermore, you will assist in executing paid media campaigns in collaboration with media and creative agencies.