SitusAMC - Boise, ID
posted about 2 months ago
SitusAMC is seeking a passionate and experienced individual to join our team as a Product Marketing Specialist. This role is pivotal in supporting marketing activities across our commercial and residential solutions portfolio. The successful candidate will work closely with the Head of Product Marketing to execute strategic marketing plans that drive growth and adoption of our various products and services. This position requires a strong background in product marketing, particularly in the real estate sector, along with excellent communication and analytical skills. The ideal candidate will have a passion for developing and executing successful marketing campaigns that resonate with our target audience. In this role, you will collaborate with internal stakeholders to implement digital, social, and traditional marketing tactics that align with prioritized growth opportunities. You will be responsible for creating engaging external content, including videos, case studies, articles, guides, and white papers that effectively promote our business solutions and teams. Additionally, you will develop and manage email nurture campaigns for key growth areas, ensuring that all marketing activities are tracked and measured for effectiveness. Monthly reporting to business line partners, sales leaders, and the Head of Marketing will be a key part of your responsibilities. You will also update existing and create new business development materials and sales collateral as needed, partner with operations and Salesforce admins to maintain audience and contact lists, and support events and conferences with communications and logistics. This role requires a proactive approach, as you will work closely with the Digital and Social leads to ensure that our website and social media channels accurately represent our business lines. Your ability to support paid media execution, working with media and creative agencies, will also be essential to the success of our marketing efforts.