SitusAMC - Washington, DC
posted about 2 months ago
SitusAMC is seeking a Senior Analyst in Product Marketing to join our dynamic team in Washington, DC. This role is pivotal in supporting marketing activities across our commercial and residential solutions portfolio. The successful candidate will work closely with the Head of Product Marketing to execute strategic marketing plans that drive the growth and adoption of our various products and services. This position requires a proven track record in product marketing, a strong understanding of channel marketing, and excellent communication and analytical skills. The ideal candidate will have a passion for developing and executing successful marketing campaigns that resonate with our target audience. In this role, you will collaborate with internal stakeholders to implement digital, social, and traditional marketing tactics that align with prioritized growth opportunities. You will also be responsible for creating engaging external content, including videos, case studies, articles, guides, and white papers that promote our business solutions and teams. Additionally, you will develop and manage email nurture campaigns for key growth areas and track the effectiveness of all marketing activities, presenting monthly reports to business line partners and sales leaders. Your responsibilities will also include updating existing business development materials and sales collateral, maintaining audience/contact lists in collaboration with operations and Salesforce admins, and supporting events and conferences with communications and logistics. You will partner with the Digital and Social leads to ensure our website and social media channels accurately represent our business lines and support paid media execution with media and creative agencies as needed. This role is essential for driving our marketing efforts and ensuring our products and services are effectively communicated to our clients and prospects.