SitusAMC - Raleigh, NC
posted about 2 months ago
At SitusAMC, we are seeking a dynamic individual to join our marketing team, working closely with the Head of Product Marketing to support our marketing activities across both commercial and residential solutions. This role is pivotal in executing strategic marketing plans that drive the growth and adoption of our diverse range of products and services. The ideal candidate will have a proven track record in product marketing, a strong understanding of channel marketing, and exceptional communication and analytical skills. A passion for developing and executing successful marketing campaigns is essential to thrive in this position. In this role, you will collaborate with various internal stakeholders to implement digital, social, and traditional marketing tactics that align with prioritized growth opportunities. You will also work alongside the Head of Product Marketing and the Content lead to create engaging external content, including videos, case studies, articles, guides, and white papers that effectively promote our business solutions and teams. Additionally, you will be responsible for developing and managing email nurture campaigns for key growth areas, tracking and measuring the effectiveness of all marketing activities, and presenting monthly reports to business line partners and sales leaders. Your responsibilities will also include updating existing business development materials and sales collateral, maintaining audience and contact lists in collaboration with operations and Salesforce admins, and supporting events and conferences with communications and logistics. You will partner with the Digital lead to ensure our website is consistently updated with accurate information and new content, and with the Social lead to maintain a strong presence on social media. This role may also involve supporting paid media execution in collaboration with media and creative agencies as needed. Overall, this position offers a unique opportunity to contribute to the growth of SitusAMC while developing your own career in the real estate industry.