Senior Analyst, Product Marketing

$70,000 - $90,000/Yr

SitusAMC - Concord, NH

Full-time - Mid Level

Concord, NH

Real Estate

About the position

At SitusAMC, we are seeking a dynamic individual to join our marketing team, working closely with the Head of Product Marketing to support our marketing activities across both commercial and residential solutions. This role is pivotal in executing strategic marketing plans that drive the growth and adoption of our diverse range of products and services. The ideal candidate will have a proven track record in product marketing, a strong understanding of channel marketing, and exceptional communication and analytical skills. A passion for developing and executing successful marketing campaigns is essential to thrive in this position. In this role, you will collaborate with various internal stakeholders to implement digital, social, and traditional marketing tactics that align with prioritized growth opportunities. You will also work alongside the Head of Product Marketing and the Content lead to create engaging external content, including videos, case studies, articles, guides, and white papers that effectively promote our business solutions and teams. Additionally, you will be responsible for developing and managing email nurture campaigns for key growth areas, tracking and measuring the effectiveness of all marketing activities, and presenting monthly reports to business line partners and sales leaders. Your responsibilities will also include updating existing business development materials and sales collateral, maintaining audience and contact lists in collaboration with operations and Salesforce admins, and supporting events and conferences with communications and logistics. You will partner with the Digital lead to ensure our website is consistently updated with accurate information and new content, and with the Social lead to maintain a strong presence on social media. This role may also involve supporting paid media execution in collaboration with media and creative agencies as needed. Overall, this position offers a unique opportunity to contribute to the growth of SitusAMC while developing your own career in the real estate industry.

Responsibilities

• Work closely with head of product marketing, as well as business and sales teams to define, develop, and execute marketing strategies for residential and commercial real estate solutions
• Collaborate with internal stakeholders to execute digital, social and traditional marketing tactics in support of prioritized growth opportunities
• Work with head of product marketing and Content lead to create engaging external content including videos, case studies, articles, guides, white papers that promote our business solutions and teams
• Develop and build out email nurture campaigns for prioritized growth areas
• Track and measure the effectiveness and impact of all marketing activities (email, paid media, social, events, etc.), partnering with Head of Product Marketing to present monthly reporting to business line partners, sales leaders, and Head of Marketing
• Update existing /create new business development materials and sales collateral (overview decks, one pagers, RFPs) as needed
• Partner with operation and Salesforce admins to maintain audience/contact lists for all lines of business
• Support events/conferences with communications (email and social), materials and logistics
• Partner with Digital lead to ensure website is updated with accurate information, stats and new content relative to business line
• Partner with Social lead to ensure key business lines are represented consistently on social media
• Support paid media execution, working with media and creative agencies as well as publishers as needed
• Perform other related duties as required to meet the ongoing needs of the organization.

Requirements

• Bachelor's Degree in Marketing or related field or equivalent combination of education and experience
• 3+ years' experience in Marketing (experience in B2B, real estate finance or financial technology preferred)
• Experience working in real estate, finance, and/or the mortgage industry is a plus
• Experience with CRM platforms such as Hubspot
• Experience with content creation and campaign management
• Impeccable writing skills and storytelling, with ability to simplify complex information
• Ability to work collaboratively across many teams to achieve a common goal
• Excited by generating and adopting new ways of working
• Innovative self-starter, not afraid to take risks
• Organization skills, able to create & maintain project plans
• An eye for design and ability to create consistent visual brand identity

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401K
• Paid time off (PTO)
• Paid holidays
• Discretionary bonus eligibility based on performance