Senior Analyst, Product Marketing

$70,000 - $90,000/Yr

SitusAMC - Charleston, WV

Full-time - Mid Level

Charleston, WV

Real Estate

About the position

At SitusAMC, we are committed to transforming our clients' businesses and enhancing the careers of our employees. We are seeking a passionate individual to join our team as a Product Marketing Specialist. This role will work closely with the Head of Product Marketing to support marketing activities across our commercial and residential solutions portfolio. The successful candidate will be responsible for executing strategic marketing plans that drive the growth and adoption of our various products and services. This position requires proven experience in product marketing, a strong grasp of channel marketing, excellent communication and analytical skills, and a passion for developing and executing successful marketing campaigns. In this role, you will collaborate with internal stakeholders to execute digital, social, and traditional marketing tactics in support of prioritized growth opportunities. You will work with the Head of Product Marketing and Content Lead to create engaging external content, including videos, case studies, articles, guides, and white papers that promote our business solutions and teams. Additionally, you will develop and build out email nurture campaigns for prioritized growth areas and track and measure the effectiveness and impact of all marketing activities, partnering with the Head of Product Marketing to present monthly reporting to business line partners, sales leaders, and the Head of Marketing. Your responsibilities will also include updating existing and creating new business development materials and sales collateral, partnering with operations and Salesforce admins to maintain audience/contact lists, supporting events and conferences with communications and logistics, and ensuring that the website is updated with accurate information and new content. You will also support paid media execution, working with media and creative agencies as well as publishers as needed. This role is essential in driving the marketing efforts of SitusAMC and requires a proactive and innovative approach to achieve success.

Responsibilities

• Work closely with head of product marketing, as well as business and sales teams to define, develop, and execute marketing strategies for residential and commercial real estate solutions
• Collaborate with internal stakeholders to execute digital, social and traditional marketing tactics in support of prioritized growth opportunities
• Work with head of product marketing and Content lead to create engaging external content including videos, case studies, articles, guides, white papers that promote our business solutions and teams
• Develop and build out email nurture campaigns for prioritized growth areas
• Track and measure the effectiveness and impact of all marketing activities (email, paid media, social, events, etc.), partnering with Head of Product Marketing to present monthly reporting to business line partners, sales leaders, and Head of Marketing
• Update existing /create new business development materials and sales collateral (overview decks, one pagers, RFPs) as needed
• Partner with operation and Salesforce admins to maintain audience/contact lists for all lines of business
• Support events/conferences with communications (email and social), materials and logistics
• Partner with Digital lead to ensure website is updated with accurate information, stats and new content relative to business line
• Partner with Social lead to ensure key business lines are represented consistently on social media
• Support paid media execution, working with media and creative agencies as well as publishers as needed
• Perform other related duties as required to meet the ongoing needs of the organization.

Requirements

• Bachelor's Degree in Marketing or related field or equivalent combination of education and experience
• 3+ years' experience in Marketing (experience in B2B, real estate finance or financial technology preferred)
• Experience working in real estate, finance, and/or the mortgage industry is a plus
• Experience with CRM platforms such as Hubspot
• Experience with content creation and campaign management
• Impeccable writing skills and storytelling, with ability to simplify complex information
• Ability to work collaboratively across many teams to achieve a common goal
• Excited by generating and adopting new ways of working
• Innovative self-starter, not afraid to take risks
• Organization skills, able to create & maintain project plans
• An eye for design and ability to create consistent visual brand identity

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401K
• Paid time off (PTO)
• Paid holidays
• Discretionary bonus eligibility based on performance and management approval