Senior Analyst, Strategic Market Research

$76,842 - $100,034/Yr

Vail Resorts

Full-time - Mid Level

Remote

Amusement, Gambling, and Recreation Industries

About the position

The Senior Analyst, Strategic Market Research at Vail Resorts is responsible for executing comprehensive market research studies that inform strategic decisions across various business lines. This role focuses on leveraging both qualitative and quantitative research methods to gather insights about guest behavior and market performance, ultimately supporting data-driven decision-making within the organization. The position requires strong analytical skills, effective communication, and the ability to manage projects and stakeholders independently.

Responsibilities

• Design and develop research studies in collaboration with stakeholders to meet strategic business goals.
• Conduct data collection and analysis using qualitative and quantitative research methods.
• Create and present detailed research reports and actionable recommendations to stakeholders.
• Monitor industry trends and customer preferences to inform research work.
• Optimize research methodologies and tools to enhance the accuracy and relevance of insights.
• Collaborate cross-functionally to align research outcomes with strategic initiatives.
• Manage upward and peer relationships by providing updates and feedback.

Requirements

• Bachelor's degree in Business, Economics, Statistics, Math, Analytics, or a related field.
• 3+ years of experience in market research, analytics, or a similar role focused on data collection, analysis, and insight development.
• Strong proficiency in Excel and Microsoft 365 tools.
• Experience with survey platforms, specifically Qualtrics.
• Excellent communication skills for presenting findings clearly and concisely.
• Strong attention to detail and problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Nice-to-haves

• Knowledge of ski industry-specific trends and competitive landscape.
• Experience with data visualization tools like Tableau, Power BI, or ThinkCell.
• Experience with querying databases (SQL).
• Experience as a focus group moderator for qualitative research studies.
• Experience using advanced statistical or predictive modeling techniques.

Benefits

• Free ski passes for employees and dependents.
• Employee discounts on lodging, food, gear, and mountain shuttles.
• 401(k) Retirement Plan.
• Employee Assistance Program.
• Health Insurance including Medical, Dental, and Vision plans for eligible employees.