Senior Art Director, Photo & Video
Career Group - New York, NY
posted 4 months ago
About the position
Our client, a global apparel and accessories brand, is seeking a Senior Art Director with extensive experience in photo and video production. This role is pivotal in overseeing seasonal photo and video projects, ensuring that all content aligns with the brand's aesthetic and lifestyle messaging. The Senior Art Director will be responsible for conceptualizing, creating, designing, and driving the production process of compelling original assets. Collaboration with key cross-functional partners throughout the company is essential to bring the brand's vision to life. In addition to managing seasonal projects, the Senior Art Director will work on larger business campaigns that serve as natural extensions of social media, effectively showcasing the brand's products. A significant aspect of this role involves overseeing the social team, providing design direction, and fostering the growth of the team by identifying new content partners to enhance the brand's voice. The ideal candidate will possess a strong understanding of the fashion industry and be able to create content that resonates with the target audience while maintaining the brand's integrity. The Senior Art Director will also be tasked with interpreting key seasonal stories and translating them into engaging content for platforms like Instagram. This includes identifying real-time trends and conversations to create culturally relevant content. The role requires a strategic approach to planning seasonal strategies and content calendars, ensuring that all posts are unique to the platform and align with broader marketing messages. The ability to use data to optimize content and drive engagement is crucial, as is the capacity to creatively leverage existing assets such as gift guides and campaigns. Finally, managing a team of designers will be a key responsibility, ensuring that the creative output meets the high standards expected by the brand.
Responsibilities
- Concept and create original and inspiring content in the brand's visual voice
- Support in concepting seasonal campaigns that are extensions of social media
- Partner with the Fashion Director and Editorial team to concept and execute posts, stories and videos specifically for the platform
- Concept and art direct seasonal editorial campaigns, ideally with pre-existing talent networks and connection
- Interpret key seasonal stories and translate them for the Instagram grid and stories
- Identify real-time trends and conversations in the space and create content that is culturally relevant and native to the platform
- Concept and plan seasonal strategies and content calendar
- Develop and execute a distinct visual strategy via photography and other mediums
- Ensure posts are unique to the platform and align with marketing messages in ecommerce and our global campaigns
- Use data to optimize content, drive engagement and work with cross functional partners to evolve this aspect of the platform as it grows and develops
- Creatively leverage existing assets (gift guides, campaigns, events) on the platform
- Manage a team of designers
Requirements
- 7+ years of experience required, preferably in luxury fashion or retail space
- Strong organizational and presentation skills
- Exceptional management and collaborative skills
- Proficient in all Adobe programs and video editing
- Deep knowledge of fashion photographers, influencers, and popular accounts in the space
- Strong time management skills; excels in a fast-paced environment and is adaptable
- Passion for art, fashion, and photography
- Works well with cross-functional partners and can work autonomously when needed
- Knows how to photograph products in an elevated way
- Have an acute understanding of storytelling for the platform
- Can think creatively and strategically
- Curious about innovations on the platform and loves experimenting with new functionalities (i.e. IGTV)
