About the position
At OUTFRONT we're innovating everything about out-of-home advertising; from the value it provides to audiences and advertisers, the tools and methodologies used to plan and buy our media, to how an out-of-home company takes itself to market. OUTFRONT's digital marketing group is bringing the power of digital to outdoor environments. Our productions and practices integrate hardware, software, content and data to create highly relevant and engaging experiences at a scale never seen in out-of-home, so brands can truly connect with their audiences. We're bringing the digital revolution to out-of-home, and we would like to invite your innovative mind, eyes, and hands to join us in bringing these dynamic experiences to the real world. The Senior Art Director will join OUTFRONT XLabs, the award-winning, cross-disciplinary, creative innovation group focused on the intersection of human-centered design and outdoor media. The group is dedicated to integrating emerging technologies into out of home to power cutting-edge creative, today and tomorrow.
Responsibilities
- Lead all creative concepting and design efforts for digital campaigns.
- Serve as the conceptual and artistic lead for digital creative for OUTFRONT sales, marketing, and business development teams.
- Generate concepts and produce comps for client pitch initiatives.
- Create high-quality visuals for paid social media campaigns targeting B2B audiences.
- Strategically refine and optimize creative assets based on performance data and feedback.
- Ensure all creative assets are tailored and optimized for Meta and LinkedIn specifications.
- Collaborate with the Digital Creative Producer and marketing teams to understand campaign objectives.
- Stay updated on the latest design trends, social media best practices, and platform updates.
Requirements
- 3-5 years' experience as a digital designer or art director with a focus on digital campaign development.
- A portfolio of work demonstrating creative intention behind previous work.
- Effective communication and excellent verbal presentation skills.
- Mastery of design software including Photoshop, After Effects, Illustrator, and InDesign.
- Intermediary skills in Premiere and 3D software (Blender, C4D or comparable) are a plus.
- Knowledge of Microsoft Suite and Figma is a plus.
- Working knowledge of generative AI tools (ChatGPT, Midjourney, etc.) is a plus.
- Strong visual design skills with attention to aesthetics, typography, detail, and storytelling.
Nice-to-haves
- Experience with social media advertising formats and best practices for B2B campaigns.
- Knowledge of emerging technologies and their application in creative design.
Benefits
- Medical, Dental, Vision (including same and opposite-sex domestic partners)
- HSA and FSA plans, Family Benefits, Pet Benefits
- 401(k) Plan with an Employer Match
- Paid Time Off, Commuter Benefits, Educational Assistance
- Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)
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