Senior Associate Athletic Director Brand Engagement

Baylor University - Waco, TX

Full-time - Mid Level

Waco, TX

Educational Services

About the position

The Senior Associate Athletic Director for Brand Engagement at Baylor University is responsible for overseeing and leading strategic marketing, fan engagement, athletic communications, creative services, and BaylorVision. This role focuses on fostering innovative ideas and strategic vision to enhance brand presence, storytelling, and fan experience while driving revenue growth and collaboration among various units within Baylor Athletics.

Responsibilities

• Lead the strategic development and execution of fan engagement initiatives to drive attendance and enhance the in-game experience at all Baylor Athletics events.
• Develop departmental marketing campaigns that align with Athletics goals and strengthen the Baylor brand.
• Oversee the production of in-game entertainment, fan activations, and promotional events.
• Guide social media strategy and content development for Baylor Athletics and team social media accounts.
• Provide strategic oversight for Athletics Communications, ensuring consistent media coverage and fostering positive relationships with local, regional, and national media outlets.
• Lead major public relations efforts and guide strategy for significant stories to promote and expand Baylor's media presence.
• Contribute to the strategic vision for content creation, including video production, graphic design, photography, and digital media.
• Oversee the operations of BaylorVision, including game-day broadcast teams, to ensure high-quality video production, creative content development, and best-in-class game broadcasts.
• Assist Creative and Branding teams in their work with content partner, Sport & Story, to enhance and grow the Baylor+ Platform and subscribers.
• Cultivate a strong team culture within the area of oversight and consistent collaboration with other areas of Athletics and the University.
• Regularly report to the Deputy AD, Executive Leadership Team, and the Athletic Director to align marketing, fan engagement, and communications strategies with departmental goals.

Requirements

• Bachelor's degree in a relevant field.
• Five years of relevant work experience.
• Master's degree and eight years of experience preferred.

Nice-to-haves

• Experience in athletic administration or a related field.
• Strong leadership and team collaboration skills.
• Proficiency in social media strategy and content development.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Generous time off
• Tuition remission
• Automatic retirement contributions