Senior Associate Athletic Director of External Relations

$110,000 - $130,000/Yr

Pepperdine University - Malibu, CA

Full-time - Mid Level

Malibu, CA

Educational Services

About the position

The Senior Associate Athletics Director of External Relations at Pepperdine University is responsible for leading and executing brand, marketing, and revenue generation strategies for Pepperdine Athletics. This role involves oversight of various functions including marketing, communications, video, ticketing, and sponsorships, while also serving as a primary liaison to Pepperdine Advancement to drive fundraising strategies. The position aims to enhance the national reputation of Pepperdine Athletics and the university, particularly in alignment with its Christian mission.

Responsibilities

• Develop and execute strategies for brand growth and revenue generation using a data-driven approach.
• Identify new sources of revenue and develop strategies to pursue opportunities.
• Lead and manage the external relations team, including marketing, communications, video, ticketing, and sponsorships.
• Collaborate with university Advancement on fundraising strategies and connect them to athletics revenue.
• Manage and cultivate a small portfolio of major donors and identify new potential donors.
• Form alliances with the local community to develop partnerships and generate resources.
• Serve on local community boards and promote the strategic goals of the athletics department.
• Support assigned head coaches in the development of their programs as a sports administrator.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree and 6-8 years of experience in business or external relations roles with demonstrated leadership.
• Leadership and strategic management experience.
• Problem-solving and data analysis skills.
• Strong relationship building and record of successful collaboration and team building.
• Excellent communication skills, both oral and written.
• Ability to work independently and exercise good judgement.

Nice-to-haves

• Master's Degree - MBA preferred; experience in athletic leadership.
• Experience with ticket and sponsorship sales.

Benefits

• Robust and highly competitive benefits package.