Senior Associate Athletics Director for External Operations

The Trustees Of Columbia University In The City Of New York - New York, NY

Full-time - Mid Level

New York, NY

Ambulatory Health Care Services

About the position

The Senior Associate Athletics Director for External Operations at Columbia University is a pivotal role within the Department of Intercollegiate Athletics and Physical Education. This position is responsible for overseeing all external operations, which include revenue generation, marketing, and strategic communications. The individual in this role will report directly to the Director of Intercollegiate Athletics and Physical Education and will be an integral member of the Department's Senior Management Team. The Senior Associate Athletics Director will provide leadership and strategic direction to various units, including ticket operations, athletics communications, marketing, promotions, concessions, merchandise sales, brand management, licensing, corporate partnerships, and broadcast production units. In this role, the Senior Associate Athletics Director will develop and execute a comprehensive marketing and business plan that engages stakeholders and prioritizes initiatives aimed at enhancing the visibility and support of Columbia University Athletics. This includes determining budget allocations for chosen initiatives and ensuring a cohesive approach to brand awareness across all program elements. The position requires a proactive approach to identifying opportunities for content creation and projects that positively influence support for Columbia Athletics. Additionally, the Senior Associate Athletics Director will direct and supervise staff responsible for planning and executing promotional activities, in-game assets, and video board content. The role also emphasizes fostering increased fan interaction to enhance the in-game experience, while maintaining the highest professional standards and ethical behavior in accordance with NCAA, Ivy League, and University policies. The individual will also contribute to maintaining good working relationships within the Department and assume other responsibilities as assigned by the Director of Intercollegiate Athletics and Physical Education.

Responsibilities

• Providing leadership for revenue generation units including ticket operations, athletics communications, marketing, promotions, concessions, merchandise sales, brand management, licensing, corporate partnerships, and broadcast production units.
• Overseeing the Department's strategic communications efforts, including public relations, athletic communications, social media, and the athletics website.
• Developing and executing a strategic marketing and business plan, engaging stakeholders to identify and prioritize marketing initiatives.
• Determining appropriate budget allocations for chosen initiatives.
• Ensuring a cohesive approach to brand awareness in the development of program elements.
• Identifying opportunities to create and implement content/projects/stories that positively influence support for Columbia University Athletics.
• Directing and supervising staff to plan, create, execute, and be responsible for promotional activities, in-game assets, and video board content/operations.
• Fostering increased fan interaction to enhance the in-game experience.
• Exhibiting the highest professional standards and ethical behavior in adherence to NCAA, Ivy League, University, and Department codes of ethics.
• Contributing to the maintenance of good working relationships with all members of the Department.
• Assuming other responsibilities as assigned by the Director of Intercollegiate Athletics and Physical Education.

Requirements

• A bachelor's degree is required.
• Minimum of seven years related experience in intercollegiate athletic administration or a related field.
• Strong organizational skills and the ability to manage several tasks and/or projects simultaneously.
• Demonstrated commitment to customer service and a proven track record in building quality relationships.
• Strong interpersonal skills.

Benefits

• Competitive salary range of $125,000 - $150,000 based on qualifications and experience.
• Opportunities for professional development and growth within the university.