Senior Associate, B2B Marketing

Caring.Com - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Personal and Laundry Services

About the position

The Senior Associate of B2B Marketing at Caring.com is responsible for owning, executing, and optimizing B2B marketing campaigns, managing the content calendar, and overseeing the website. This role aims to attract new senior living and care provider partners while retaining existing ones through various marketing channels. The position requires a blend of technical, creative, and project management skills to effectively communicate the value proposition of Caring.com to industry operators.

Responsibilities

• Partner with the B2B sales and partner success team to increase sales prospects and retention
• Perform industry and competitive research to inform the sales team and help positioning and messaging within the industry
• Ensure consistency in messaging, branding, content, and look-and-feel of all B2B internal and external communications/materials
• Execute and optimize B2B marketing campaigns that may include email, social, content, direct mail, webinars, PPC, and website updates
• Support the product team in improvements, communication, and education on our partner portal and partner-facing website
• Maintain tracking and conduct reporting for B2B marketing initiatives
• Prepare event marketing materials for industry conferences and attend as a representative of Caring.com

Requirements

• Bachelor's Degree, preferably in Business, Marketing, Communications, or English
• 3+ years of hands-on marketing experience, preferably in a B2B role
• Digital marketing experience in email, social & content
• Familiarity with SEM and SEO
• Exceptional writing and content editing skills
• Exceptional organizational and project management skills with strong attention to detail
• Experience with Hubspot in a B2B marketing environment
• Experience with email marketing software
• Experience with Google Workspace & MS Office
• Comfortable with changing priorities
• Team player with the ability to work cross-functionally

Nice-to-haves

• Experience in senior living or care industry

Benefits

• Flexible hours and Paid Time Off policy
• Competitive benefits package Medical, Dental, Vision, HSA, Life, Disability, and Pet insurance
• Hybrid work schedule: Ability to work remote and in-office
• 401(k) Employer Match
• Direct relationships with the leadership team
• Fun work environment including social happy hours
• Rapid company growth
• Paid caregiver and volunteer days